Holistic well-being platform providing plant based Afro hair products
Holistic well-being platform providing plant-based Afro hair products.
I’ve always been very interested in hair. As a kid, I learned how to detangle, wash and style my thick Afro hair in mini plaits and twists (my mum’s chosen protective style for me and my twin) when I was 9 years old. We’d use old-school products like Motions, Blue Magic and Pink Oil.
As I got older and started shopping for my own products in the Black hair shops around London I noticed that they were all run by Asian men who had no real knowledge of the needs of Black hair. Not only that but the spaces were often cramped with a long, tall aisle of products, no natural light and dirty carpet. More like an uncared-for warehouse than a regular high-street shop. This has been accepted as the norm and is still the standard hair care shopping experience for Black women. I wanted to change this.